Discover your core motivations, gain clarity about your unique contribution, and elevate performance and fulfillment in your work.
Help your employees discover their why. Use your employees' achievement stories to help them see their core motivations in action, and increase their productivity and performance. This increases what we call Value in our 3V framework: when everyone feels appreciated and encouraged to reach their potential by making their unique contribution.
Align team members around their motivational sweet spot and unleash the power of true collaboration for your organization.
Send your people a custom
link to take
Employees write 3 success stories and rate motivational statements for each story.
MCORE scientifically identifies your motivations in seconds.
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We’ll train you to provide motivational feedback to your employees.
Detailed feedback on your top 3 "core" motivations
on all 27 motivational themes
Exercises to help you take immediate action steps to maximize your core motivations
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Download a sample report to view an example of the feedback and action steps that will help you gain clarity about your unique contribution.
Based on 50 years of empirical research on SIMA® (System for Identifying Motivated Abilities), MCORE is a revolutionary new assessment that combines people’s stories and quantitative science to identify the unique blend of motivations that drive individuals’ behavior.
All 27 MCORE scales meet the highest standard of reliability as measured by Cronbach’s Alpha coefficient. In a national validation study, alpha coefficients ranged from .70 to .85, with a mean of .80. This indicates a high degree of internal consistency according to scientific standards, which set .70 as the minimum coefficient for “acceptable” reliability.
Research on the MCORE has demonstrated strong construct validity based on factor analysis procedures, and convergent and divergent validity based on correlations with the Big-5 personality index, one of the most scientifically valid and widely used personality measures.
CCG Chief Scientist, Dr. Todd Hall, joined the MCORE team in 2013 to help lead the research and technical development of MCORE. MCORE is based on 50 years of research from the System for Identifying Motivated Abilities (SIMA®), a semi-structured interview and coding system for identifying an individual’s core motivations. During the 1980s, SIMA biographers began to identify recurring motivational themes, which provided a foundation for MCORE.
In 2013, the team began development of the MCORE to meet the need for an online, cost-effective quantitative assessment of core motivations. In order to retain the power of narrative in the assessment, we combined narrative and quantitative methods in a way that produces real-time, quantitative results. After conducting several validation studies, we developed an individual report to help people discover their core motivations and gain a deeper sense of purpose and fulfillment in work and life. Since 2013, we have trained hundreds of facilitators to use MCORE in a coaching context, and helped organizations in numerous industries create a Connection Culture by improving teamwork and collaboration.